Mastering Growth Analytics in the Digital Age | Marco Papagno (Head of Growth Analytics at lastminute.com)

On this episode of The Data Storytellers podcast, we delve into the intersection of data, technology, and human capital in the digital sector with Marco Papagno, Head of Growth Analytics at lastminute.com. Marco discusses his transition from IT consultancy to a pivotal role where he bridges the gap between technical data analysis and strategic business decision-making. Our conversation explores how he navigates the challenges of communicating complex data insights to business stakeholders and his strategic approach to fostering a data-driven culture within his organization. We also discuss the importance of empowering data professionals to take initiative and drive significant business changes, emphasizing cross-functional collaboration and the ethical use of data in decision-making.

Connect with us:

• Website: https://thedatastorytellers.com/

• LinkedIn: https://www.linkedin.com/company/the-data-storytellers

• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa

• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA

• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476

00:08 - Introduction to Marco Papagno and his current role

00:24 - Background on Marco’s journey from mathematical engineering to analytics

03:12 - Discussion on the integration of execution in data analysis

05:17 - Challenges of transitioning data understanding into business insights

07:59 - Techniques for overcoming the lack of patience in data communication

10:15 - Insights on the qualities of data leaders who inspire real change