Merging Data Teams for Unified Business Insights | Jendrik Timm (Head of Data at RTL)
On this episode of The Data Storytellers podcast, we explore the critical integration of data, technology, and human capital within the media sector with Jendrik Timm, Head of Data at RTL. Jendrik discusses his journey from business administration to leading data-driven initiatives within a major media company. Our discussion highlights the challenges and successes of merging traditional media practices with modern data analytics, the strategic advantage of data literacy, and the cultural shifts required to embrace a data-driven approach in creative industries. We delve into the nuances of leading data teams, fostering data literacy, and the importance of data ethics and privacy in shaping responsible media practices.
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00:08 - Introduction to Jendrik Tlmm and his role at RTL
01:05 - Jendrik's transition from media management to data leadership
03:15 - Challenges of integrating data analytics in traditional media settings
07:35 - Success stories of data-driven decision-making at RTL
12:48 - The creation and impact of RTL's data academy
17:10 - The strategic role of data in digital transformation initiatives
22:29 - Building a unified data team across different company branches
27:45 - The importance of ethical considerations in data handling
33:12 - Future directions for data strategies in the media industry
36:50 - Conclusion and reflections on data's role in evolving business models
