Turning Data Skeptics into Advocates Through Effective Storytelling | Dave Coughlin (Executive Director of Data Science at CVS Health)

On this episode of The Data Storytellers podcast, we delve into the transformational role of data analytics in healthcare insurance with Dave Coughlin from CVS. Our discussion highlights the pivotal integration of business intelligence and data science to create compelling, persuasive strategies that convert analytics skeptics into staunch advocates. We explore the nuances of influencing decision-making and strategic sales initiatives, emphasizing the synergy between data proficiency and interpersonal skills to foster a data-driven culture within large organizations.

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00:07 - Introduction to Dave Coughlin and his role at CVS

01:41 - Dave's transition from business intelligence to data science

03:25 - The strategic importance of analytics in healthcare insurance

04:11 - Identifying and targeting business opportunities through data

06:10 - Overcoming skepticism towards data within traditional business roles

08:36 - Techniques for persuasive data presentation and stakeholder buy-in

11:56 - Establishing credibility and trust through successful analytics projects

14:08 - Dave's approach to bridging the gap between data teams and business units

17:25 - Real-world impact of analytics on company strategy and operations

23:10 - Concluding thoughts on the future of analytics in business strategy