Understanding the Role of Analytics in Public Administration | Mark Stange-Tregear (Vice President of Data at Babylist)

On this episode of The Data Storytellers podcast, we explore the transformative power of data analytics in the public sector with Mark Stange-Tregear, Vice President of Analytics at Rakuten Rewards. We delve into how data-driven strategies are revolutionizing government operations and policy making. Mark shares his journey from a science and philosophy background to leading data initiatives in large organizations, emphasizing the critical role of stakeholder engagement, practical problem-solving approaches, and the ethical use of data in making impactful decisions.

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00:08 - Introduction and background on Mark Stange-Tregear

01:32 - From philosophy to analytics: Mark’s unique career path

06:20 - Key projects and insights from working at Rakuten Rewards

10:15 - The impact of data analytics on consumer behavior

14:49 - Challenges in aligning data strategies with business goals

19:33 - Ethical considerations in data usage within public sectors