The Integral Role of Data in Building Modern Business Strategies | Michel Spalburg (Global Director of Digital Business Performance Analytics at Adidas)

On this episode of The Data Storytellers podcast, we dive into the transformative power of data in reshaping business strategies, with Michel Spalburg, the Global Director of Analytics at Adidas. Our discussion explores the critical role of data analytics in driving innovation, understanding market dynamics, and influencing decision-making processes within large corporations. We delve into the complexities of managing and leveraging data across different business units, the challenges of maintaining a data-driven culture, and the future of data in enhancing business performance and customer engagement. Michel shares his extensive experience and insights on integrating data into corporate frameworks to achieve strategic goals and foster a culture of informed decision-making.

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00:08 - Introduction to Michel Spalburg and his role at Adidas

00:42 - Michel’s journey into the world of analytics

05:46 - The impact of data on business strategies and customer engagement

08:38 - Setting up structured data insights within Adidas

13:41 - Innovations and challenges in data analytics today

19:30 - Leadership and the evolution of data-driven decision-making