Building Trust and Relationships for Data-Driven Decisions | Annie Melnic (Head of Consumer Insights at Adidas)

On this episode of The Data Storytellers podcast, we discuss driving analytics-led change through relationship building, scenario planning and hands-on data work. Annie Melnic shares insights from her career leading consumer insights, emphasizing the importance of shared vision, advocacy, trust and empowering stakeholders from all levels of an organization through analytical thinking and storytelling.

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• Website: https://thedatastorytellers.com/

• LinkedIn: https://www.linkedin.com/company/the-data-storytellers

• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa

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• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476

00:00 - Introduction and overview of topics

05:12 - Importance of asking the right questions and shared vision

10:17 - Current state of data-driven transformation in businesses

15:23 - Moving from "data wonderment" to empowering analysts

20:28 - Biggest opportunities for companies in the data space

25:33 - Speaker's role as evangelist, advocate and relationship builder