Mastering Data Strategy for Business Growth | Dejan Mitkovski (Vice President of Data Analytics at FanDuel)

On this episode of The Data Storytellers podcast, Dejan Mitkovski joins us to explore the intricacies of mastering data strategy and governance. We delve into the importance of building a customer-centric data culture, overcoming data challenges, and leveraging data-driven decision making for business transformation. Dejan shares insights on crafting effective data narratives and the advanced data techniques employed at FanDuel for business growth.

Connect with us:

• Website: https://thedatastorytellers.com/

• LinkedIn: https://www.linkedin.com/company/the-data-storytellers

• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa

• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA

• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476

Chapters:

00:00 - Introduction to Dejan Mitkovski and his background

06:00 - The importance of data strategy and governance

12:30 - Building a customer-centric data culture

18:45 - Overcoming data challenges in modern business

24:10 - The power of data-driven decision making

30:00 - Leading with data: strategies for success

36:20 - From data collection to business impact

42:30 - Crafting effective data narratives

49:45 - Advanced data techniques at FanDuel

55:00 - Navigating the data landscape

1:01:30 - The evolution of data roles and responsibilities

1:08:00 - Empowering teams with data insights

1:14:30 - Final thoughts and conclusions on data strategy and governance