Unraveling the Threads of Data to Weave Business Strategy | Vidyotham Reddi (Director of Growth Analytics and Market Intelligence at Mars)

On this episode of The Data Storytellers podcast, we explore the transformative role of data, technology, and human capital in shaping business strategies with Vidyotham Reddi, a seasoned data analytics leader. Vidyotham shares his extensive experience in leveraging data to make informed strategic decisions, emphasizing the importance of integrating data-driven insights into every facet of business operations. Our discussion highlights the significance of cross-functional collaboration and ethical considerations in data usage, and how these factors contribute to sustainable business growth and competitive advantage.

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00:07 - Introduction to Vidyotham Reddi and his role in data analytics

02:15 - Vidyotham’s entry into the field of data analytics

05:30 - Major shifts in data analytics over the decades

10:22 - Key challenges in transforming businesses through data

15:40 - Strategies for effective data governance and implementation

20:55 - Insights on leadership and decision-making in data roles