The Rise of Analytics in Elevating Customer Experiences | Maija Hovila (Chief Analytics Officer at KONE)

On this episode of The Data Storytellers podcast, we delve into the integration of data, technology, and human capital with Maija Hovila, Chief Analytics Officer at KONE. Maija shares her journey from studying applied mathematics to leading data initiatives in the elevator and escalator industry. We explore how data analytics plays a crucial role in enhancing urban mobility and improving the flow of urban life. The discussion underscores the importance of cross-functional perspectives, collaboration, and ethical considerations in using data to drive business transformation and operational efficiency in a traditional industry.

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00:07 - Introduction to Maija Hovila and her role at KONE

00:45 - Maija's role in transforming KONE into a data-driven company

01:30 - Maija's academic background and initial interest in data and business strategy

04:30 - Transition from management consulting to data analytics

07:21 - Overcoming the perception of data as a technical-only domain

10:19 - The evolution of data roles and the importance of leadership in data analytics

12:07 - Challenges faced in implementing data strategies and fostering data literacy

17:26 - The relationship between data management, governance, and analytics

20:23 - Selling the importance of data to business stakeholders

24:08 - Key practices for effective team management and leading a data function

29:46 - Final thoughts and advice for aspiring data leaders