The Analytical Journey of a Wine Sales Expert Turned Data Strategist | Michelle Weaver (Senior Director of Commercial Analytics & Insights @ Breakthru Beverage Group)

On this episode of The Data Storytellers podcast, we explore how data and analytics forge paths in traditional industries, focusing on the beverage alcohol distribution sector. Our guest, Michelle Weaver, Senior Director of Commercial Analytics and Insights at Breakthrough Beverage Group, shares her unique career journey from a wine sales representative to a leader in analytics. We delve into the challenges and triumphs of building a data-driven culture within an established industry, highlighting the critical role of analytics in decision-making processes, team development, and strategic business transformations. The conversation underscores the importance of integrating analytics with human experiences to drive both personal and organizational growth.

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Chapters:

00:05 - Introduction to Michelle Weaver and Breakthrough Beverage Group

05:20 - Transitioning from Sales to Analytics Leadership

10:15 - Developing an Analytics-Driven Approach in Beverage Distribution

17:30 - Overcoming Resistance and Integrating Data with Business Strategy

24:40 - Building and Leading a Center of Excellence in Analytics