The Analytics Edge: Reinventing Canada Post for the Digital Age | Carol Wilson (Director of Advanced Analytics at Canada Post)

In this episode of The Data Storytellers podcast, we're joined by Carol Wilson, Director of Advanced Analytics at Canada Post. Carol delves into her transition from market research to leading a dynamic analytics team, the evolution of data-driven culture at Canada Post, and the impact of analytics on operational efficiency. Discover how Carol's team uses predictive and prescriptive analytics to address business challenges and improve parcel delivery across Canada.

Connect with us:

• Website: https://thedatastorytellers.com/

• LinkedIn: https://www.linkedin.com/company/the-data-storytellers

• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa

• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA

• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476

Chapters:

00:00 - Intro

04:03 - Canada Post's Mission to Become Data-Driven

07:03 - Hiring Superstar Data Talent

12:54 - The Monty Hall Problem in Interviews

16:08 - Personality Profiles in Data Science Roles

19:12 - Initial Engagement with TDS Community

21:14 - Learning and Initiatives from Community Engagement

33:57 - Evolution of Analytics at Canada Post

44:56 - Descriptive Analytics and Data Literacy

50:36 - Diagnostic Analytics

1:02:09 - Predictive Analytics for Future Volumes

1:08:43 - Prescriptive Analytics and Simulations

1:15:43 - Integrated Analytics