The Role of Data in Revolutionizing Media and Publishing | Sid Shah (Global Head of Analytics & Insights at Condé Nast)

On this episode of The Data Storytellers podcast, we explore the journey of building and integrating data functions across global markets with Sid Shah, the Global Head of Data Analytics and Insight at Condé Nast. We delve into how Condé Nast is harnessing the power of data to drive digital transformation across its renowned media brands such as Vogue, GQ, and Vanity Fair. Sid discusses the challenges and successes of creating a unified data strategy that supports decision-making and operational efficiency, highlights the role of data in media and publishing, and shares insights into the importance of aligning data initiatives with business objectives to foster a data-driven culture at Condé Nast.

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00:08 - Introduction to Sid Shah and his role at Condé Nast

03:26 - Evolution of Condé Nast's data functions and strategic data capabilities

06:51 - Milestones in data strategy and integration across global markets

11:21 - Aligning global data strategy with business goals and leadership expectations

16:38 - Importance of storytelling and community in data strategy

21:57 - Creating data-driven communities and implementing data literacy across markets

27:38 - Storytelling as a tool for bridging data analytics and business operations

33:27 - Future trends in data technology and their impact on business strategies

39:00 - Leadership qualities essential for data-driven transformation

44:11 - Conclusion and reflections on the future of data leadership