Navigating the Data Driven Pathways of Customer Engagement | Steven Keyes (Head of Insights at Appreciate Group)

On this episode of The Data Storytellers podcast, we explore the integration of data, technology, and human capital with Steven Keyes, the head of insight at Appreciate Group. Steven discusses his extensive journey across multiple sectors, utilizing data to transform business operations and enhance customer relations. Our conversation delves into the evolution of data analysis techniques from basic statistical modeling to sophisticated data science applications today. We emphasize the importance of cross-functional perspectives, collaboration, and ethical considerations in data handling, especially in making strategic business decisions that affect not only organizational growth but also customer satisfaction.

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00:08 - Introduction to Steven Keyes and his role at Appreciate Group

00:34 - Steven’s transition from market analysis to data science

03:38 - Impact of data in retail and banking sectors

10:11 - Overcoming challenges in promoting data-driven cultures in businesses

14:30 - The importance of storytelling and communication in data roles

19:15 - How consultancy shaped Steven's approach to data projects