Embracing the Creative Side of Data in the Hospitality Sector | Shumi Kahn (Director of Business Insights & Analytics at Accor)
On this episode of The Data Storytellers podcast, we explore the vital role of data and analytics in the hospitality industry with Shumi Kahn, the Director of Business Insights and Analytics at AccorHotels. Shumi discusses his transition from finance to leading data initiatives, the integration of creative problem-solving in analytics, and how data drives strategic decisions in hospitality. We delve into the challenges of cultivating a data-driven culture, the significance of cross-functional collaboration, and the ethical considerations in leveraging big data to enhance customer experiences and business operations.
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00:00 - Introduction to Shumi Kahn and his role at AccorHotels
00:38 - Shumi's journey from finance to data analytics in hospitality
02:31 - The creative and analytical aspects of working in data and analytics
05:26 - Balancing creativity and financial insights in data-driven roles
08:17 - Defining a data-driven organization and building trust in data analysis
11:50 - The role of leadership in fostering a data-oriented culture
15:29 - The importance of soft skills and communication in data leadership
20:19 - Real-world applications of data analytics in driving business success
24:28 - Overcoming challenges in data integration and system disparities in hospitality
31:36 - Final advice for data analytics leaders on simplicity and stakeholder engagement