Case Study: Creating a Culture of Experimentation and Innovation | Kate Goodine (Head of Marketing Analytics at Miro)

In this episode of The Data Storytellers podcast, we delve into the challenges and opportunities of building a data-driven culture within organizations. We explore the critical role of innovation, experimentation, and continuous learning in transforming data into actionable business insights. Join us as we discuss how data and analytics leaders can drive cultural change, empower their teams, and break down barriers to make data an integral part of strategic decision-making.

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• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476

Time Stamps:

00:00 - Introduction to Kate Gerard and her background

02:02 - Discussing the importance of a culture of innovation

03:21 - The need for cultural change to infuse data into decision-making

06:23 - Challenges in making analytics a key part of business strategy

12:09 - Overcoming fear to drive innovation through smaller, incremental steps

18:41 - Encouraging learning and celebrating both successes and failures

24:02 - Shifting from prescriptive analytics to proposing changes for testing

34:48 - The disruption caused by Airbnb and the urgency to innovate

39:24 - Experimentation as a core part of organizational culture at Expedia

49:42 - Example of a successful low-budget ad driven by data insights