Building a Business Culture of Experimentation | Kate Goodine (Head of Marketing Analytics @ Miro)

Join Kate Goodine, Head of Marketing Analytics at Miro, as she dives deep into her "superpower" - building a Culture of Experimentation. In this podcast, Kate shares her journey from Expedia to Miro and the lessons she's learned about the importance of trying new things in business.

Kate highlights:

- How a Culture of Experimentation can change the way a company thinks and acts.

- The challenges and rewards of encouraging everyone to test new ideas.

- The tools, like Miro, that help teams brainstorm, plan, and work together.

- The basics of making educated guesses in business and seeing if they're right.

- How data and experiments go hand in hand in decision-making.

With personal stories and insights, Kate emphasizes the power of a work culture that's always curious and ready to learn. If you're interested in how to make a business more innovative and open to new ideas, this chat with Kate is a must-listen.

Connect with us:

• Website: https://thedatastorytellers.com/

• LinkedIn: https://www.linkedin.com/company/the-data-storytellers

• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa

• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA

• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476

Chapters:

(0:00) Introduction and Welcome

(2:01) Kate Goodine's Background and Role at Miro

(8:31) The Role of Data in Marketing and Business Decisions

(14:01) The Importance of Experimentation in Analytics

(20:31) Building a Culture of Experimentation and Its Challenges